01 · Save fast
67%
of users start spending less in just 7 days.*
Two out of three users see real change in their first week — spending 32% less than the week before they joined.
$232
What a typical user saves · first 7 days
32%
Average drop in week one
02 · Spend smarter
9.5%
fewer buys per month
You skip the ones you don’t really need
13%
smaller on average
You naturally pick the smarter option
Luna doesn’t tell you not to spend.
It helps you spend better.*
You skip the buys you don’t really need and when you do buy, you spend less. Both happen naturally — no willpower required.
03 · Stress less
24%
less ups and downs in your daily spending.*
No more feast-or-famine weeks. 64% of users have steadier spending in their first month — fewer surprises, less money stress, and the same amount you have to work with feels like more.
How much a typical day used to vary
$628
How much it varies now
$477
04 · It lasts
53%
are still spending less at month two.*
It’s not just first-week excitement. Two months in, more than half of users are still saving — an average of $349 a month.
* Based on real bank transactions synced via Plaid from active Luna Money users in the first 60 days since the App Store launch. Window: 30 days before vs. after signup. This report will be updated quarterly as our user base matures.